01
Sales & Market Development
Territory growth, strategic account acquisition, B2B and retail development, performance analysis and CRM discipline.
Vienna · Premium Retail · Market Development
Daniele
Fiore.
Commercial leadership for premium categories, where sales strategy, product culture and customer experience meet.
Area Sales Manager and Wine & Spirits Expert with 20+ years across premium retail, B2B development, category management, training and high-value client relationships.
+200%Sales growth at Weisshaus in six months
+120%Revenue growth at INTERSPAR
+100People coordinated and coached
Profile
Commercial instinct.
Cultural depth.
“I combine commercial discipline with the ability to make premium products meaningful — to clients, teams and markets.”
A Vienna-based commercial manager built for complex premium environments, combining market development, category expertise and high-value customer relationships.
- Sales growth: territory development, strategic account acquisition and disciplined performance analysis.
- Category management: premium assortment design, pricing, seasonality and promotional planning.
- Commercial negotiation: prices, conditions and tailored solutions with producers, distributors, brands and clients.
- Premium customer experience: product storytelling, tastings, masterclasses and consultative selling.
- Leadership: training, coaching and coordination of multicultural retail and promotional teams.
His experience spans wine, spirits, tobacco, confectionery, travel retail and B2B development. An earlier career in art appraisal and European project management adds cultural fluency, presentation skills and confidence in high-value negotiations.
Core expertise
Built for premium sales.
The page prioritizes the capabilities most relevant to Area Sales Manager roles and senior commercial conversations.
02
Category & Assortment
Premium product architecture, pricing, supplier relationships, seasonality analysis and promotional planning.
03
Negotiation
Daily negotiation of prices, conditions, ranges and tailored commercial solutions with brands, partners and clients.
04
Premium Spirits Expertise
Deep product culture across whisky, fine spirits, wine and adjacent luxury categories, including customer storytelling.
05
Training & Coaching
LTC training, team coaching, customer approach, product education and brand activation in multicultural environments.
06
Travel Retail
Hands-on experience with Gebr. Heinemann at Vienna Airport, cross-promotions, duty free operations and international traffic.
01/2026 — Present
Area Sales Manager — Vienna
Weisshaus Shop · Vienna
Developing the Vienna market across horeca, retail and institutional channels. Daily negotiation of pricing, conditions, assortments and promotions; direct management of producers, distributors, brands and commercial partners. Strategic account wins include Sky Bar am Steffl and the Commissary at the Vienna International Centre.
↑ Sales from €50K to €150K in six months
Current · Part-time
LTC Trainer
Brand Embassy GmbH for Gebr. Heinemann · Vienna Airport
Supervising duty free promotions and coaching teams on premium spirits and LTC categories, with emphasis on customer approach, storytelling, conversion and brand value. Operating directly with Heinemann management, brand teams and international staff.
04/2020 — 04/2025
Head of Wine & Spirits Department
INTERSPAR am Schottentor · Vienna
Commercial and assortment management of premium references from €90 to €600, including Macallan, Glenfiddich, The Balvenie and Amor Mío Tequila. Collaboration with Salzburg headquarters and direct supplier/brand relationships for buying, promotions and tastings.
↑ Revenue +120% · Advent 2023 peak +300%
09/2023 — 04/2025
Whisk(e)y & Spirits Consultant
Salud Distribution GmbH · Vienna
Direct relationships with producers, distributors and premium spirits brands. Developed promotional formats and presentations for Rum Festival and Whisky Convention to reinforce positioning and support sales.
01/2019 — 03/2020
Shop Manager · Retail Sales Consultant
Vineria GmbH · Vienna
Store, assortment and supplier management; consultative sales of Italian wines and Murano glass. Daily negotiation and tailored commercial solutions for clients and partners.
03/2015 — 03/2018
Sales Consultant · LTC Trainer & Coach
Brand Embassy GmbH for Gebr. Heinemann · Vienna Airport
Duty free promotions, premium selling and coordination with management and brand partners. Led the Davidoff × The Dalmore cross-promotion and coached a 50-person team in integration with duty free staff.
Top Seller · Liquor, Tobacco & Confectionery
Selected cultural projects
Stories designed to be experienced.
Projects where art history, wine culture, gastronomy and performance become a distinctive narrative experience.
Terre del SUD · A Casa Mia
Co-designed and co-hosted themed events in which gastronomy, art history, wine and music formed a single narrative experience. Developed historical, artistic and gastronomic tableaux that shaped the storytelling, inspired the creation of each course and created connections with music and bel canto. Curated the accompanying wine pairings.
Sculpture-à-Porter
Conceived, designed and delivered the complete project, including executive production, co-creation of the artworks, development of the online catalogue and production of the accompanying films. Sculpture-à-Porter was created to celebrate wine culture and Mediterranean feminine beauty through art, history and contemporary visual storytelling.
Education & credentials
Expertise with range.
Commercial credibility is reinforced by technical product knowledge, adult training certification, art expertise and an international academic background.
WSET
Specialist knowledge in wine and spirits, supporting premium advisory, training and category conversations.
Art History · University of Lecce
Academic background that strengthens cultural fluency, interpretation, presentation and high-value advisory skills.
Adult Trainer · Retail Operator
Arbeiterkammer Wien — formal training competence for adult learning and retail environments.
Cigar Manufacturing · Havana
Specialist training at Partagás as part of a two-year intercultural university project in Cuba.
Art Advisor
Chamber of Commerce of Bari — professional evaluation experience applied to negotiations and value assessment.
Languages & Systems
Italian native; German and English for professional sales and training. Salesforce CRM, LISA, Microsoft Office, Adobe Creative Suite, CMS and AI tools.
Additional perspective
More than a sales profile.
Selected earlier work adds differentiation without distracting from the target positioning: strategic sales leadership in premium environments.
2004 — Present
Art historian & appraiser
500+ valuations and 1,500 works catalogued, with continuous commercial negotiations involving collectors and market operators.
2006 — 2009
EU Project Manager
Food & wine tourism initiatives and festivals with 10,000+ attendees, coordinating teams of up to 40 people.
Open to the next challenge
Let’s discuss growth, markets and premium brands.
Available for selected Area Sales Manager and commercial leadership opportunities in premium retail, wine & spirits, travel retail and adjacent categories.